Iddris Sandu Brings Metaverse To Hip-Hop By Teaming Up With Jay-Z On New Tech


Marcy Venture Partners (MVP), founded by Shawn Carter (JAY-Z), Jay Brown and Larry Marcus, is dedicated to building breakthrough businesses and large-scale brands. The company invests in the consumer and culture with a focus on positive effects, such as sustainability, inclusion, accessibility, empowerment, health and well-being.

In October 2021, MVP bet on 24-year-old technologist Iddris Sandu and his Spatial LABS (sLABS) impact innovation incubator. MVP has made a significant investment in the business, which is the epitome of superb hardware and concepts. The two companies have developed a multi-level partnership to explore limitless possibilities at the intersection of technology, culture and humanity.

“Jay-Z has always been at the forefront of cultural change and spotted next generation leaders. Aligning with Marcy Venture Partners helps us achieve our goal of empowering young people through access to technology, ”says Sandu. “This long-term partnership is characterized not only by the work we are doing right now, but by the untold impact it will have on future generations of creators.

The young visionary was born in Accra, Ghana, and raised in Compton and Harbor City, California. The multi-trait creator, innovator and entrepreneur is a catalyst for change and innovation.

Her vast collection of works reflects her multiple experiences in life, business and consciousness, continually expanding her vision of democratized access and bridging the gap between technology and culture.

Sandu founded ethos, a consultancy focused on advancement and innovation, in 2017. He then developed sLABS in 2019, a technology incubator focused on the metaverse and the future implications of blockchain in multiple access spectra. and community development, as well as as HALT, the transportation and infrastructure company behind the highly anticipated Beacon.

sLABS has previously worked on augmented reality partnerships with Beyoncé’s Ivy Park, Nipsey Hussle’s The Marathon Clothing Store, Rihanna’s Fenty line, and Kanye West’s Yeezy, all of whom have collaborated with Jay-Z during their feature careers. multiple.

His collaboration with the late hip-hop artist Nipsey Hussle would establish him as the face of hip-hop technology. In 2017, the Marathon store in Crenshaw, Los Angeles, became the world’s first ‘smart store’, allowing customers to interact with store items to unlock augmented reality experiences and access limited edition items. Customers could purchase merchandise and preview the West Coast rapper’s exclusive material through an app, thanks to Sandu’s role as chief technology officer.

“Iddris has a conscious worldview and a youth-centric outlook that is innovative and refreshing to see,” Jay-Z said. “We share similar parallels in how we imagine impacting people throughout our lifetimes. To be associated with him on this and other journeys is very exciting.

Back when he helped create the smart store with Hussle, Jay-Z knew Sandu. After working with Hussle, he spent a year as a design and technology consultant for Kanye West’s Yeezy. Brand. He then consulted Rihanna. “I used augmented reality to create Beyonce’s entire website. A partnership with Jay was a no-brainer. When Jay and I met, it was an instant understanding. recognized in me what he saw in himself very early on. “

This investment comes at a time when the blockchain and cryptocurrency industries are expanding rapidly. MVP leads and co-invests in companies with strong brand values, high customer satisfaction fueled by a great product, proven growth and catalysts for scale. In an effort to show the world what could be done through the lens of a black creative, sLABS was the perfect fit.

sLABS is a company that serves humanity as a whole, but from a dark point of view. “Honestly, I feel like I am on this planet to positively impact humanity as a whole. It is essential that people understand the capabilities of the black perspective in software and hardware. We are often at the end of the day. of creation. Someone else is in charge of the hardware, software, business and strategy. We just use the product. “Sandu’s focus in the spatial reality of the metaverse – the next frontier of the web 3.0 – is to ensure that black designers are in the foreground.

The launch of LNQ, an innovative and state-of-the-art hardware platform, is the inaugural project of sLABS. LNQ’s unique real-time processing infrastructure aims to make the metaverse more accessible and provide creators with decentralized tools to interact with their communities.

“We are launching LNQ, our first product. It is a system that allows you to access by leveraging the power of your clothes. We call LNQ portable internet. Integrating IT into clothing, Sandu calls it Hardwear.

The company unveiled the portable website this week, with a countdown to launch in 22 days. A thriving community can be found on the company’s Discord page.

The pulse of culture is at Sandu’s fingertips. His entrepreneurial skills are equally adept in his ability to interact with and bring together multigenerational tycoons, challenging ageist prejudices. He is committed to using his foresight and innovation in town planning, product engineering, XR and biomimicry design for access.

Dedicated above all to the service of people, he is the common denominator of the most important and most advanced moments of today in the face of digital technology and associates them with technology.

Sandu is currently known as a technologist, but he aspires to explore agriculture in five years. It plans to advance Agriculture 4.0 by using technology to deliver the capabilities that countries with limited access to technology demand. “There are people who are cultivating at an alarming rate; I want to equip them with the next generation of technology so they can identify and predict distinct weather patterns before they happen. “

LNQ marks the start of a new era of ambient technology. “How do you design houses with gardens that also transcend the kitchen? Sandu asks. “We aim to provide access to people’s homes. Technology has become devoid of display or battery. Our goal is for everything to go so smoothly that you won’t even notice it.

Follow sLABS & LNQ on social networks @spatial_labs @ lnq.io @iddrissandu


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