IBM and USTA announce renewal of multi-year partnership ahead of US Open 2022

Redesigned USOpen.org and US Open app will include new fan experiences leveraging hybrid cloud and explainable AI

ARMONK, NY, August 18, 2022 /PRNewswire/ –IBM (NYSE: IBM) and the United States Tennis Association (USTA) today announced the five-year renewal of their longstanding 30-year partnership. From the launch of USOpen.org in 1995 to the introduction of the mobile app in 2009, and last year’s debut of the IBM Power Index with Watson, IBM and the USTA have collaborated for more than three decades, today delivering a world-class platform that delivers unparalleled, one-of-a-kind fan experiences through hybrid cloud and AI technologies. This year they will continue to expand and improve the US Open digital offerings with new features added to the US Open app and USOpen.com ahead of the 2022 tournament.

Based on the popular IBM Match Insights with Watson feature – which analyzes millions of data points and more than 100 million sources during the tournament – “Winning Factors” brings an extra level of transparency into what is being analyzed by the AI ​​models. Victory Factors is designed to provide fans with a better understanding of elements affecting player performance, such as court size, rankings, head-to-head records, games won ratio, net sets won, recent performances, annual success and media comments. For the first time at the US Open, users can also save their own predictions for match results on the US Open app and USOpen.com, via the ‘Have your say’ function. They can then compare their prediction with aggregated predictions from other fans and the AI. Probability of winning generated by IBM.

“Our partnership with the USTA provides a unique opportunity to showcase the full breadth of IBM’s capabilities, in the context of one of the most exciting and iconic sporting events in the world. The open digital fan experience is endless,” said Jonathan AdashekSenior Vice President of Communications and Marketing at IBM. “Together, we’ve created a platform for innovation by activating the same hybrid cloud, AI technology and IBM consulting services we use with clients across industries to bring digital properties to life. ‘US Open for millions of tennis fans around the world.’

“IBM’s expertise and digital leadership have brought our fans closer to the tournament for the past three decades,” said Kirsten Corio, commercial director of the USTA. “We’re excited to continue to leverage IBM’s innovative technology to serve the tournament in exciting new ways and deepen global fan engagement with the US Open.”

Victory Factors and Have your say join a full suite of digital features for fans, including IBM Power Index, Match Insights, and fantastic tennis Game – on the recently revamped US Open digital platforms.

The USTA and IBM iX, the experience design arm of IBM Consulting, worked on the design and development of an updated website and application designed to allow fans around the world, and on site at the US Open, to access the tournament, their favorite content, interesting information. and utilities faster and more intuitively than before. US Open Digital Platforms include many new features. Fans can tag their favorite players to curate their digital experience based on their selections. The Scores, Schedule, Draws and Players sections have been completely redesigned to provide more relevant and contextual content and information. The US Open mobile app introduces a new toggled state called “At the Open” that caters specifically to the on-site participant. “At the Open” is designed to provide fans with everything they need to optimize their visit, including ticket access management, mobile food ordering, maps of the pitch and curated content outlining the events of each day.

The US Open’s digital experiences run on a combination of on-premises, public and private clouds, and IBM has designed a data architecture that helps ensure that the right data – drawn from a variety of datasets and APIs – arrive in the right hands at the right time. IBM leverages a hybrid cloud approach to collect, integrate, and distribute data and applications running on Red Hat OpenShift across multiple clouds to seamlessly manage the variety of different workloads required. This year’s innovative solutions were built on IBM Cloud and containerized using Red Hat OpenShift. The flexibility of the cloud enables rapid innovation every year, as the IBM developers who create these solutions are able to write code for new functionality once and deploy it in any environment.

The 2022 US Open, including its Fan Week, during which the qualifying tournament takes place, runs from From August 23 to September 11. To see IBM technology in action, including the daily updated IBM Power Index, visit USOpen.org or on your mobile device through the US Open app, available in the Apple and Android app stores.

Media Contact:
Rebecca Bernhard
[email protected]

About IBM
IBM is a leading global provider of hybrid cloud and artificial intelligence and business services, helping customers in more than 175 countries leverage insights from their data, streamline business processes, reduce costs and to gain a competitive advantage in their sectors. Nearly 3,000 government entities and enterprises in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to drive their digital transformations quickly, efficiently and safely. IBM’s breakthrough innovations in artificial intelligence, quantum computing, industry-specific cloud solutions, and business services provide open and flexible options for our customers. It’s all backed by IBM’s legendary commitment to trust, transparency, accountability, inclusiveness and service. For more information, visit www.ibm.com.

About the USTA
The USTA is the national governing body for the sport of tennis in the United States and the leader in promoting and developing the growth of tennis at all levels, from local communities to the highest levels of professional play. A not-for-profit organization, it invests 100% of its profits in the growth of the game. It owns and operates the US Open, one of the most attended annual sporting events in the world, and launched the US Open Series, linking seven WTA and ATP World Tour summer tournaments to the US Open. Additionally, it owns approximately 120 Pro Circuit events across the United States and selects teams for the Davis Cup, Billie Jean King Cup, Olympics and Paralympics. The USTA’s philanthropic entity, the USTA Foundation, provides grants and scholarships in addition to supporting nationwide tennis and education programs to benefit disadvantaged youth through the National Junior Tennis & Learning (NJTL). For more information on the USTA, visit USTA.com or follow the official accounts on Facebook, Instagram, Twitter and TikTok.

SOURCEIBM

Comments are closed.