Digital Video Content Market to Record 13.70% Annual Growth Rate in 2021

The increasing penetration of mobile computing devices will be a major factor fueling the growth of the digital video content market during the forecast period. The growing penetration of mobile computing devices has encouraged market providers of SVOD, AVOD, and TVOD formats, such as Netflix,, and AT&T, to offer mobile applications for streaming. Rising per capita income, increasing internet penetration, availability of cheap smartphones and investments in communication network infrastructure are some of the factors responsible for the increasing penetration of mobile computing devices. Consumers prefer the use of video streaming mobile apps over websites because of their better connectivity and easier checkout process. Personal information of users recorded by mobile applications can be used by providers to retain customers through targeted advertising.

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Digital video content market: deployment segment

The growth in the market share of digital video content by the pay TV segment will be significant during the forecast period. The growing demand for IPTV, which is a type of content delivery method where the Internet is used to broadcast live or on-demand TV programs, is driving the growth of digital video content market share by the digital video segment. pay television. IPTV has many advantages such that it is easy to implement as it can be connected to the existing internet connection without the need for cable or connection.

Digital video content market: geographic landscape

45% of market growth will come from North America during the forecast period. The United States is a key market for digital video content in North America. However, the growth rate of the market in North America will be slower than market growth in other regions. The growth of the OTT market will facilitate the growth of the digital video content market in North America over the forecast period.

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Covered companies:

  • Alphabet Inc.
  • Inc.
  • Apple Inc.
  • AT and T inc.
  • Comcast Corp.
  • Netflix Inc.
  • Sony Corp.
  • Tubular Laboratories Inc.
  • Verizon Communications Inc.
  • ViacomCBS Inc.

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Associated reports:

Digital Content Market by Content Type and Geography – Forecast and Analysis 2021-2025: The digital content market has the potential to grow by USD 594.11 billion during the period 2021-2025, and the market growth momentum will accelerate at a CAGR of 14.06%. For in-depth research information: Download a FREE sample report

Global Streaming Media Devices Market: This market research report identifies players like, Apple, Google, Microsoft, Roku, and Sony as the major vendors in the global streaming media devices market. For in-depth research information: Download a FREE sample report

Scope of the digital video content market

Cover of the report


Page number


Year of reference


Forecast period


Growth dynamics and CAGR

Accelerate to a CAGR of 14.31%

Market growth 2021-2025

$ 327.19 billion

Market structure


Annual growth (%)


Regional analysis

North America, Europe, APAC, South America and MEA

Efficient contribution to the market

North America at 45%

Main consumer countries

United States, China, United Kingdom, India and Germany

Competitive landscape

Leading companies, competitive strategies, reach of consumer engagement

Profiled companies

Alphabet Inc., Inc., Apple Inc., AT and T Inc., Comcast Corp., Netflix Inc., Sony Corp., Tubular Labs Inc., Verizon Communications Inc. and ViacomCBS Inc.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Obstacles, Analysis of Fast Growing and Slow Growing Segments, Impact of COVID-19 and Future Consumer Dynamics, Analysis of Market Conditions for the Forecast Period,


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