Sends Letter to Presidential Candidates for Public Commitment to Digital Economy

This is an automatic translation of the press release

São Paulo, August 2022 — Attentive to the future of the Brazilian digital economy, the Brazilian Chamber of the Digital Economy sent the candidates for the presidency of the Republic an important letter for a public commitment to the sector. This area is expressive to the world. To give you an idea, it is estimated that by 2025, a quarter of the world’s GDP (Gross Domestic Product) will come from the digital economy (24.3%), according to Oxford Economics. However, the national figures are not so good: according to the 2021 Digital Competitiveness Ranking, prepared by the Global Competitiveness Center IMD, Brazil remained in 51st position among 64 countries in terms of factors associated with the conditions that a country created to adopt, create and promote digital technologies in the public and private sectors.

The truth is that Brazil is already behind and the digital transformation strategy is still insufficient. Therefore, it is essential that governments and candidates commit to the development of the digital economy and the definitive insertion of Brazil in this new era.

To this end, efforts should focus on reviewing existing policies to see if they are compatible with this new scenario; creation of standards and policies in line with the new reality, in line with the characteristics of the digital economy, allowing its continuous expansion; and the creation of institutional arrangements between the State, businesses, the third sector and academia, which promote the country’s entry into the new economy.

Below, the main axes put forward by to the presidential candidates:

  • Extend access to a quality and secure Internet: enable the full integration of Brazilians into the digital economy, seeking to reduce inequalities resulting from access to the network;
  • Promote public-private partnerships: the private sector is an ally of the government. It is in the interests of entrepreneurs to invest in access to new technologies and in the digital training of the Brazilian population;
  • Foster digital transformation: Digital technologies facilitate innovation and productivity and expand access to government services and international markets. In 2019, labor productivity in Brazil was 75% lower than that of the United States, 34% lower than that of Chile, 30% lower than that of Mexico and 26% lower than that of Argentina, according to the OECD (Organization for Economic Co-operation and Development). ;
  • Implement policies aimed at the training, qualification and digital requalification of Brazilians, encouraging the development and maintenance of the qualified workforce in the country: improving digital skills has the potential to help around 21 million Brazilians find jobs, potentially boosting national GDP by up to $70 billion, McKinsey & Company reveals;
  • Guarantee adequate public resources for ICT research, encourage the implementation of digital technologies aimed at sustainable development and the preservation of the environment: technologies can be important allies in monitoring greenhouse gas emissions, analyzing deforestation data, allocating resources, mapping climate change, among others;
  • Promote the development of Smart Cities;
  • Promote the development of e-commerce : in a scenario of economic crisis, e-commerce continues to show its economic potential;
  • Encourage innovation: encourage the development of innovative business models, new products and services, stimulating job creation, productivity growth and sustainable economic and social development;
  • Create a principle regulation for the use/development of artificial intelligence: it is essential that there is clarity and certainty in the implementation of these new technologies as soon as possible, given the many positive effects they can have for markets, digital and physical;
  • Set appropriate standards for the new economic scenario: standards must take into account the particularities of the digital economy, and not just the simple transposition of obligations designed for completely different scenarios;
  • Promote digital literacy and train teachers at all levels of training: it is important that society is prepared to use new technologies in a safe and responsible manner;
  • Create incentives for digital economy sectors: several governments are placing digital technology at the center of their programs to boost economic growth, Brazil should not be outdone;
  • Improving the tax system: taxation policies must prioritize the construction of a predictable and transparent tax model, aligned with international best practices and compatible with the Brazilian reality;
  • Increase overall confidence: Brazil must give priority to attracting investment. For this, it is essential that there is a legally secure environment and a more open economy;
  • Definitively put in place a Digital Government: complete the digitization of government services, increasing efficiency and transparency;
  • Facilitate business in the country: according to the ease of doing business index of the World Bank, Brazil ranks 137th among the 190 economies analyzed, according to the OECD;
  • Encourage the development of Digital Health and e-commerce of medicines: allow millions of Brazilians to have access to health services and medicines with greater speed, quality and safety;
  • Implement digital security policies: fostering a safe environment for network users, enabling Brazilians to increasingly trust digital media;
  • Remove regulatory barriers to the development of new business models around e-commerce, such as multi-channel sales models.

The full letter is available on


Founded in 2001, is the main Brazilian multi-sectoral entity in Latin America and the most representative of the digital economy in the country, according to the OECD, forming a consensus in the sector in front of the main public and private agents, national and international. , and promote the development of online businesses in Brazil. Among its members, counts the most important players in e-commerce, including infrastructure companies, social media, public keys, means of payment, insurance and online banking.

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